Overview
Soho House is a group of private members' clubs with 27 Houses in 10 countries. This year there are more houses opening and will be located in countries where Soho House has no presence.
The focus is on acquiring members in new countries and cities that Soho House has no presence in. Content will be targeting countries and cities where new houses will be opening to get attention of potential new members.
The focus is on acquiring members in new countries and cities that Soho House has no presence in. Content will be targeting countries and cities where new houses will be opening to get attention of potential new members.
Scope and Constraints
With new houses opening, there will be a higher volume of content so the public dotcom needs to be clear and direct. Membership needs to be simple and informative,
For the first sprint we were limited to what components had currently been built for dotcom, focused on improving the flow of the pages.
Wireframes.
To understand the current flow of the membership pages, I created wireframes of what was currently live on the website.
Exploration
Wireframes were used during the first rounds of exploration, the goal here was to see how the flow could be easily improved by:
- Changing the order of components
- Removing unnecessary or confusing information
- Keep the user on track about learning what each membership was
New User Flow
Next, using existing components, new layouts were designed for each page.
New Membership pages
Finally, imagery and copy was worked on to help update and sell the new layouts for these membership pages
